In early eighties the power and magnitude of internet was not understood by majority of us because it was a new thing. By 1985, there were only six companies having registered domain name. It was only in the mid nineties when internet experienced the big bang that people realised the importance of blocking a domain name and the gold rush for registering domain names started.
Interestingly, for the first internet based companies it was very easy to have simple names like “play.com or order.com” etc. because everything was available and one could add whatever one wanted in their name or function or product etc followed by .com. But as internet expanded, many realised the importance of simplicity of a domain name and understood that an easy to remember name can be very helpful in brand building. This led to a huge growth in demand of simple domain names which resulted in simple domain name scarcity. Unavailability of domain names of one’s choice led to companies and individuals experimenting with various combinations of additional alphabets and numbers. This also worked fine but long domain names with various combinations do not have the same level of power as that of simple domain names.
The scarcity and exhausting of simple domains name led to end of .com domains. This led to intervention by internet regulator called ICANN. ICANN, who is responsible for domain name registration, added more domains like .info and .biz. But the popularity of those Top Level Domain (.info, .biz etc) till date, have not been as same as was the case of .com. It is an established fact that the most sought after and preferred domain is the .com. Its popularity can be estimated by the fact that some of the .com domain names have been sold for thousands or even hundreds of thousands of dollars.
If you’re looking for a .com domain which is short and simple; then you should not get surprised if you find that it has already been registered. What do you do then? Give up your idea or settle for other options involving long and complicated domain names or pick up extensions like .biz or .info etc.
There is one more option! If you are very keen to get a simple domain name with .com extension then regularly do a dropped domain search.
And what is dropped domain?
It is quite possible that an individual or an organisation that had registered a simple domain name using .com extension long back may not have been successful in his venture. It is a fact that many companies started in the .com era with simple domain names have closed shops or have not renewed their domain name registration. The internet is very flexible and it is seen that many new sites continue to get created and many become defunct over time.
So a domain which doesn’t re-register itself after the expiry of its validity period is called dropped domain. When someone doesn’t renew their domain registration, the registrar can then put these dropped domains up for sale to the highest bidder. A dedicated dropped domain search may just strike gold for you.
We advise all small businesses or anyone with a dream, an idea or a new start-up looking for a simple domain name with .com extension which is not openly available to do dropped-domain search. There are many providers available who offer additional services like analytics etc on the soon to be dropped names to help their customers decide on the best option. So keep fishing in the dropped-domain search lists and you just might catch some great .com domains.